Video Storytelling for the Web

After signing up with Poynter I decided to take the free course on “video storytelling for the web”.  I chose this topic because video and reporting interest me.  After taking this course I have learned the basic knowledge on how to use video to tell stories on the web. This course made me interested and wanting to learn more on a subject I previously thought was to complicated for me to understand.  This is the break down of what I learned.

To be able to tell a good video story on the web you have to know the differences between broadcast video and web video.

  • Broadcast TV and news papers compete to be the better medium where  as the web uses video along with the story to enhance it but web video can also stand alone.
  • Broadcast has people trained in a specific skill where as web videographers have to have a “learn as you go” mentality.
  • Broadcast needs a team at minimum of 3 people where as web videographers can do everything solo.
  • Broadcast has a strick time schedule where as web video has more flexibility when it has to be presented.

When selecting stories for web videos  there are four key factors to keep in mind:

  • Visual appeal- should show motion that can’t be described in audio or text, example would be sporting events
  •  Emotional appeal- go beyond facts to make readers care about the story
  • Character- good video has someone viewers would care about of want to spend time with
  • News value- must have a consider journalistic value to the story you are telling.

Other factors include location, time, community, web traffic, and shelf life.

When choosing a story you should ask yourself the following questions:

  • How does sound help?
  • What visuals help tell the story?
  • How do camera angles and techniques help the story?
  • How interviews are included?
  • Is the videographer or another narrator used?
  • Are there recurring video or audio themes occurring?

There are 3 components of a video story:

  1. Story- must have a specific focus and angle
  2. Audio-voice of people but also appropriate background noise
  3. Video-should enhance and illustrate the story told by the audio

I learned about what equipment should be used to make web videos, their are many tools needed to create a successful a web video.   All the equipment is expensive and needs to be packed carefully to avoid chaos on the scene.  Using these tools right can result in good video, audio and lighting basics.

When on the scene keep in mind anything thing can happen so think of each job as on the job training.  After you have collected all the information keep in mind the 3 editing decisions for a good web video.

  1. have a good story line
  2. have good audio
  3. have good video

Once edited, you have to compress your video.  The more highly compressed your video is the faster it will transfer though the web but highly compressed videos can be blurry and have distorted audio so you have to find a happy medium by using  trial and error.

This video has visual appeal.  It is the top 5 catches in football history.  The only way you can get the full effect of how amazing they are is by seeing them in video.

This video has good examples of emotional appeal.  It also has good background noise in with the main speakers voice.



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